GarbhaGudi – Certified Healthy Workplace
Social Media Marketing Specialist
Qualification: Bachelor’s degree in Marketing, Communications, or a related field
Experience: 4-6 Years
Location: Bengaluru
Key Responsibilities
Content Strategy and Creation
- Develop and implement a multi-platform social media strategy that aligns with Garbhagudi’s mission to integrate modern IVF treatments with Ayurvedic practices.
- Create engaging, platform-specific content for Meta platforms (Facebook, Instagram), LinkedIn, YouTube, and other relevant networks, ensuring each piece speaks directly to our target audience of couples seeking fertility treatments.
- Utilize advanced tools like Canva, Photoshop, and video editing software to create visually appealing and informative content that supports brand messaging.
Platform-Specific Management
- Meta (Facebook & Instagram)
- Leverage advanced targeting to promote Garbhagudi’s services, campaigns like the 5-day nutrition challenge, and educational content on fertility and holistic health.
- Manage Instagram Stories, Reels, and Facebook Ads to boost engagement and conversions.
- Build a professional presence for Garbhagudi, positioning the hospital chain as a thought leader in the IVF space. Create content around success stories, doctor spotlights, and industry insights.
- Engage with relevant groups, professionals, and potential collaborators to foster B2B opportunities.
-YouTube
- Create video content that highlights patient testimonials, fertility treatments, and educational webinars. Optimize video SEO to reach a wider audience.
Community Management
- Foster an engaged online community across all platforms by responding to comments, messages, and discussions.
- Proactively engage with followers, addressing their concerns and providing information, fostering trust and loyalty within the fertility community.
Campaign and Ad Management
- Design and execute cross-platform digital marketing campaigns (paid and organic) to promote events, services, and educational initiatives.
- Monitor, analyze, and report on campaign performance using tools like Facebook Ads Manager, LinkedIn Campaign Manager, and Google Analytics to optimize strategies.
Analytics and Reporting
- Track and analyze performance across Meta, LinkedIn, YouTube, and emerging platforms to ensure continuous growth in engagement, reach, and conversions.
- Use data to refine the social media strategy and make recommendations based on platform trends and audience behavior.
Collaboration and Coordination
- Work closely with the marketing, sales, and content creation teams to ensure social media efforts are integrated with broader marketing campaigns.
- Partner with influencers, patients, and healthcare professionals to amplify our message across multiple platforms.
Trend Monitoring and Adaptation
- Stay informed on platform updates, algorithm changes, and emerging social media trends to ensure Garbhagudi’s digital presence remains innovative and competitive.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 4-6 years of experience in social media management, particularly in managing platforms like Meta (Facebook, Instagram), LinkedIn, and YouTube.
- Proficiency in using Meta Business Suite, LinkedIn Campaign Manager, and other digital marketing tools for managing paid and organic campaigns.
- Demonstrated ability to grow and engage online communities across multiple platforms.
- Excellent writing, visual content creation, and communication skills.
- Analytical skills to interpret social media data and adjust strategies accordingly.
- Proficient in tools such as Canva, Photoshop, video editing software, and social media management platforms like Zoho Social, Publr
Preferred Skills
- Experience with paid social media advertising, particularly on Meta platforms and LinkedIn.
- Knowledge of SEO and how social media can contribute to search engine rankings.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Experience with emerging platforms like WhatsApp Business, Pinterest, and TikTok.
- Strong understanding of fertility, women’s health, and holistic practices like Ayurveda and yoga is a plus.